Escape the Sales 'Upside Down': How to Right Your Marketing Strategy in 2026

<div style="text-align: center;"><span><div style="text-align: left;"><span id="docs-internal-guid-35ec22a4-7fff-f6e2-4948-699f76ebfe1a"><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-size: x-small;">As featured in <a href="https://ypn.realtor/the-lounge/stranger-things-2026-marketing-strategy-real-estate/" target="_blank"><span style="color: #3d85c6;">Realtor Magazine's YPN Lounge</span></a>. <br></span></p><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiChA2uuUR8Zr-ML9x8LHxgdn03O6xv0G7CoGVJ5S5tHjBOxgTWncqTrZwUhLBrz1W6eSDHNjmIN9GxMa52P6_lCn2INBswZHlqXQOXuaF2a8qivtrsafg6_HzfxJRL5XBbTHrJwdKBGpxlJxmNXkVFq5y3hbhFcjV6Bsq45Ut4tYTOjPHZSh1fnuUvN_4/s1080/592467966_10237842015846102_5689634542208321310_n.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiChA2uuUR8Zr-ML9x8LHxgdn03O6xv0G7CoGVJ5S5tHjBOxgTWncqTrZwUhLBrz1W6eSDHNjmIN9GxMa52P6_lCn2INBswZHlqXQOXuaF2a8qivtrsafg6_HzfxJRL5XBbTHrJwdKBGpxlJxmNXkVFq5y3hbhFcjV6Bsq45Ut4tYTOjPHZSh1fnuUvN_4/s320/592467966_10237842015846102_5689634542208321310_n.jpg" width="320"></a></div><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><i><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Caption: Erica from </span><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Stranger Things</span><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. </span></i></div><p style="font-family: Times; font-weight: 400; white-space: normal;"></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14.6667px; white-space-collapse: preserve;">If you're a solopreneur, then you are your business's Chief Marketing Officer (CMO), </span><span style="font-size: 14.6667px; white-space-collapse: preserve;">among many things</span><span style="font-size: 14.6667px; white-space-collapse: preserve;">. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, titled “<a href="https://youtu.be/el_J4DE8WnA?si=4E7JWymG9z2EddfR" target="_blank">Realtors are SCAM ARTISTS</a>,” ugh! In other words, your 2026 marketing strategy can't be an afterthought if you want to minimize as much as possible the infamous "revenue rollercoaster" (my term for the infamous "feast or famine" cycle). Let’s learn from one of 2025's biggest cultural moments: <i>Stranger Things</i> (even if you didn't watch it or like how it ended). Here’s a sneak peek into what my MBA students are learning, framed as three critical questions for your 2026 business plan.⁣</span></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center; white-space: normal;"><br></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span></span></p></span></div></span></div>

10-minute mba, marketing, Stranger Things

Escape the Sales 'Upside Down': How to Right Your Marketing Strategy in 2026

As featured in Realtor Magazine's YPN Lounge .  Caption: Erica from Stranger Things . ⁣ If you're a solopreneur, then you are your b...

The Persona Pitfall that MBA Classes Often Still Miss: How Your Target Audience Could Be A Multi-Million Dollar Liability and 2 Tools to Help

<div><span id="docs-internal-guid-71cfa5fb-7fff-ae41-bc26-bfb29922b210" style="font-family: inherit;"><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 6pt; padding: 0pt 0pt 12pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; font-size: x-small; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #202122;">As featured in </span><a href="https://www.inman.com/2026/01/07/heres-the-fastest-way-to-reach-new-real-estate-clients-without-breaking-fair-housing-laws/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a><span style="color: #202122;">. </span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 6pt; padding: 0pt 0pt 12pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">What’s the fastest way to reach new clients if you don’t have an existing book of business and you don’t want to buy a list? Target marketing to a specific persona! </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Social media makes marketing accessible for almost everyone. Yet, without a target, marketing may feel like you are ineffectively throwing spaghetti against the proverbial wall to see what randomly sticks, which often happens when you create a plethora of engaging social media content but don't see tangible business results. Thus, there are numerous </span><a href="https://blog.hubspot.com/marketing/buyer-persona-research" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="background-color: transparent; color: #1155cc; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">articles</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> and </span><a href="https://youtu.be/v6EWN4EjHM0?si=qVGD660XQx2S7Ee1" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="background-color: transparent; color: #1155cc; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">videos</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> on how to target by developing a specific marketing persona (a.k.a. a buyer persona or target audience). So that is not the point of this article. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">However, there is a sophisticated and crucial tension in developing an effective marketing persona in a highly-regulated industry that most MBA degree curricula miss, which I intentionally teach in my MBA classes: </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; color: #fd4e9d; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">How do we define our target audience in a way that is simultaneously effective for marketing, legally sound, and ethically responsible, promoting fair housing and lending?</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; color: #fd4e9d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4a5Qod2MNoaWF2k6h1uTgg5DZujMyAmt8vQ-LW7NtP75-toeWI_ojgTlRKqYqpPhF4nJGu8cOltv3k6YofwPwf74BMmDuYIjgvBKxMlPFpjuBeaCzzXdsywjfZIC5pzMMVItFkFXZraY7Hb7wa_RtPxNIhiQVOaVwyIYSiutxAZaqI3Z7H3-rlf2mzc/s480/delorean.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="480" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4a5Qod2MNoaWF2k6h1uTgg5DZujMyAmt8vQ-LW7NtP75-toeWI_ojgTlRKqYqpPhF4nJGu8cOltv3k6YofwPwf74BMmDuYIjgvBKxMlPFpjuBeaCzzXdsywjfZIC5pzMMVItFkFXZraY7Hb7wa_RtPxNIhiQVOaVwyIYSiutxAZaqI3Z7H3-rlf2mzc/s320/delorean.gif" width="320"></a></div><p></p><h4 dir="ltr" style="background-color: white; line-height: 1.26; margin-bottom: 0pt; margin-top: 0pt; padding: 4pt 0pt 16pt; text-align: center;"><span style="color: #202122; font-size: 12pt; font-style: italic; white-space-collapse: preserve;">Caption: Let's go back in time with our Delorean time machine. <span></span></span></h4></span></div>

10-minuteish mba, fair housing, fair lending, marketing

The Persona Pitfall that MBA Classes Often Still Miss: How Your Target Audience Could Be A Multi-Million Dollar Liability and 2 Tools to Help

As featured in Inman News . What’s the fastest way to reach new clients if you don’t have an existing book of business and you don’t want to...

The NAR Settlement One Year Later: Here's Why Commissions Are Not Down and Realtors Are Not Out

<div><span id="docs-internal-guid-b822268b-7fff-99fe-5fd3-6cbfa52cb9c8"><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: xx-small;">As featured in <a href="https://www.inman.com/2025/11/05/why-commissions-have-risen-since-the-2024-nar-settlement/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>.  </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: xx-small;"><br></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo-hHZ6okAaSzZ4-DWkczm8yZ_PfHsOdZPAEEc7YmYCxwxPp3fQsgWOQopRVtQWVm3FrtKuSsaeZcWN406kze-0QABsy1Dgq7viZOIR6UkBEG111gLU3Wx7bc8d5BdDuIQsnAznEBQL4yLgxY9TXTZID4XaaeO09PjNP9fR73xwnlIBEApSxM5n8BT5lY/s1024/cjWJVw_WaRaSCPjoyZghX.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo-hHZ6okAaSzZ4-DWkczm8yZ_PfHsOdZPAEEc7YmYCxwxPp3fQsgWOQopRVtQWVm3FrtKuSsaeZcWN406kze-0QABsy1Dgq7viZOIR6UkBEG111gLU3Wx7bc8d5BdDuIQsnAznEBQL4yLgxY9TXTZID4XaaeO09PjNP9fR73xwnlIBEApSxM5n8BT5lY/s320/cjWJVw_WaRaSCPjoyZghX.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><i>AI-generated image: The NAR settlement didn't make Realtors down and out. It proved their worth. </i></span></td></tr></tbody></table></h1></span></div><span id="docs-internal-guid-b7a5385f-7fff-6c4c-6e3b-696d1f8f4ee1"><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">Many expected commissions to fall after the 2024 NAR commission settlement, but data shows that average rates have actually ticked up slightly. Why?⁣ <span></span></span></h1></span>

commision, NAR, realtors, settlement

The NAR Settlement One Year Later: Here's Why Commissions Are Not Down and Realtors Are Not Out

As featured in Inman News .   AI-generated image: The NAR settlement didn't make Realtors down and out. It proved their worth.  Many exp...

Is a 50-year mortgage just one step closer to a perpetual (and possibly predatory) subscription service?

<div style="text-align: center;"><span style="font-size: xx-small;"><br></span></div><span id="docs-internal-guid-3cc63b3c-7fff-b238-1ab0-cef8e0d92c94"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: xx-small;">As featured in <a href="https://www.inman.com/2025/12/03/real-estate-talk-can-a-50-year-mortgage-offer-any-benefits/" target="_blank">Inman News</a>. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">You may be hearing in the news and buzzing on social media, “What are the potential risks and benefits associated with a 50-year mortgage compared to a 30-year?⁣”⁣ </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/7lrmuKf7tvA" width="320" youtube-src-id="7lrmuKf7tvA"></iframe></div><br><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span><p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; white-space-collapse: preserve;">⁣⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">This question is best answered if it is clarified what a person‘s end goal for homeownership is. ⁣⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUOXmI5g8lOw2qhBX3Y5t_gdMMHaG-wORsRoyRU9_RQ7RxR826dNcD2vOknAGMr-7hVXREsi5HEE5RUu1s5am2oQB_MRlcl_oeJps0M0QwdSigS_Fqd-iV05EXPIbpLYgvctdHV1-GIbLGgEOUaoOOZrzu1kbsHePLaGZ-zTTSTEiOgXkKd4RwwNukAa8/s1024/r9ghgJ0g92ByQ3lrQSPE-.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUOXmI5g8lOw2qhBX3Y5t_gdMMHaG-wORsRoyRU9_RQ7RxR826dNcD2vOknAGMr-7hVXREsi5HEE5RUu1s5am2oQB_MRlcl_oeJps0M0QwdSigS_Fqd-iV05EXPIbpLYgvctdHV1-GIbLGgEOUaoOOZrzu1kbsHePLaGZ-zTTSTEiOgXkKd4RwwNukAa8/s320/r9ghgJ0g92ByQ3lrQSPE-.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">AI-generated image of a 50-year mortgage being reviewed. </span>⁣⁣</td></tr></tbody></table><p></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;"><span></span></span></h1></span>

50-year mortgage, predatory lending

Is a 50-year mortgage just one step closer to a perpetual (and possibly predatory) subscription service?

As featured in Inman News . You may be hearing in the news and buzzing on social media, “What are the potential risks and benefits associat...

Is This The Fall of “GodZillow” Or The Entire RE Industry? 5 Better Questions to Get Real Estate Deals on Track

<div><span id="docs-internal-guid-931754fd-7fff-5db9-5903-5175d52b44c2"><div style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt; text-align: center;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: xx-small;">As featured in <a href="https://www.housingwire.com/articles/real-estate-incentive-reform-zillow-industry-challenges-2025/" target="_blank"><span style="color: #3d85c6;">HousingWire</span></a>.</span></span><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj76yAUCb3NmtMhXdw3bv6jmFAgdbry6ut3ChA5N7YfUnjlchNR12vg2HGfi3xkKP0amuBE-0AO3fqr4tasEGDV5oj4EfBMtaV3Q2L5OiHHHjFr_8GCi3SEXV5Yu-2rZWgBwafznwGNSomgw85f6nt5g7K9X-wIE3c_MsvlePyuVQnHjzmh-YXPDmdlPvM/s1024/YUDHLG2N-4t0o8KuWrnbs.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj76yAUCb3NmtMhXdw3bv6jmFAgdbry6ut3ChA5N7YfUnjlchNR12vg2HGfi3xkKP0amuBE-0AO3fqr4tasEGDV5oj4EfBMtaV3Q2L5OiHHHjFr_8GCi3SEXV5Yu-2rZWgBwafznwGNSomgw85f6nt5g7K9X-wIE3c_MsvlePyuVQnHjzmh-YXPDmdlPvM/s320/YUDHLG2N-4t0o8KuWrnbs.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span id="docs-internal-guid-3a8d87f9-7fff-317d-14c4-8ec6b30de263"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: xx-small;"><i>Caption: AI-generated image of “GodZillow”. </i></span></span></span></td></tr></tbody></table><br><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt; text-align: center;"><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">“GodZillow”: Am I the Drama?</span></h1><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Way back in 2014, </span><a href="https://www.inman.com/2014/08/21/realtor-com-should-be-match-com-for-real-estate-agents/" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">I wrote</span></a><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-left: 36pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">"</span><span face="Arial, sans-serif" style="font-size: 14pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Run for your lives - godZulia is coming muah!</span><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">"  </span><span face="Arial, sans-serif" style="background-color: white; font-size: 14pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">V</span><span face="Arial, sans-serif" style="font-size: 14pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">arious articles make it seem like Godzilla is being resurrected in the form of this merger (Zillow and Trulia), hence my term godZulia.<span></span></span></p></span></div>

economy, fair housing, NAR, realtors, zillow

Is This The Fall of “GodZillow” Or The Entire RE Industry? 5 Better Questions to Get Real Estate Deals on Track

As featured in HousingWire . Caption: AI-generated image of “GodZillow”. “GodZillow”: Am I the Drama? Way back in 2014, I wrote : " Ru...

What Paris Hilton Can Teach Us About Accounting and Real Estate

<div style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">As partially featured in <a href="https://www.dailymail.co.uk/tvshowbiz/article-15015189/paris-hilton-beverly-hills-mark-wahlberg-mansion.html" target="_blank"><span style="color: #3d85c6;">Daily Mail</span></a> and <a href="https://www.housingwire.com/articles/how-paris-hilton-demonstrated-an-age-old-accounting-principle-and-why-this-matters-for-clients/" target="_blank"><span style="color: #3d85c6;">HousingWire</span></a>.  </span></div><div style="text-align: center;"><span style="font-family: inherit; font-size: x-small;"><br></span></div><div style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikKPbVWsFQWUE4OH_-EnsvNxOUwe-FXYmm1mrnP42T3A7T2s4z1E1qJn-FkP6hABunuxehEi61_xJqfN_LBr6gtEh3kovNNaR7cWwkwjZUrmtK6bUZHISc4_XUbjOZFd_wMMykHP54YX1ucQW2lIYYfm0i77LM_DUqJsHOkOqOOx-yAfpAxnSl-xvEA_A/s1024/NfxHmB_jSKu1-cF3PD0EW.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikKPbVWsFQWUE4OH_-EnsvNxOUwe-FXYmm1mrnP42T3A7T2s4z1E1qJn-FkP6hABunuxehEi61_xJqfN_LBr6gtEh3kovNNaR7cWwkwjZUrmtK6bUZHISc4_XUbjOZFd_wMMykHP54YX1ucQW2lIYYfm0i77LM_DUqJsHOkOqOOx-yAfpAxnSl-xvEA_A/s320/NfxHmB_jSKu1-cF3PD0EW.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Caption: AI-generated. </span></td></tr></tbody></table><br><span style="font-family: inherit; font-size: x-small;"><br></span></div><div style="text-align: center;"><span style="font-family: inherit; font-size: xx-large; white-space-collapse: preserve;">Business Theory IRL </span></div><div><span><span id="docs-internal-guid-8700ec2b-7fff-db64-fe32-fd241bfc5782" style="font-family: inherit;"><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">As I like to share with my MBA graduate students, the principles of our classes are not just theory. They have real-world (or, as my Gen. Z students say, IRL (in real life)) implications. </span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Case in point: A reporter from the Daily Mail asked me about the following.</span></p><hr style="font-size: x-large;"><p style="font-size: x-large;"></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Paris Hilton bought Mark Wahlberg’s pad for $63M in Beverly Hills in June. ⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Over a month later, she got a $43.75M home loan. ⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">For background, Paris got cut out of her grandfather’s $15 billion will, so who knows how wealthy she is - and it seems unusual... why it would be over a month after purchase?⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">My response, which was partially featured in the </span><a href="https://www.dailymail.co.uk/tvshowbiz/article-15015189/paris-hilton-beverly-hills-mark-wahlberg-mansion.html" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Daily Mail</span></a><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">:</span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Not to be a Nosy Nelly, but in this investment environment, I have my MBA accounting and finance students watching investments that have "motion". The age-old expression that accounting and finance students can quote in their sleep is that “cash is king”. And from the looks of things, Paris Hilton is proving that saying to be right. ⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣⁣</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">It’s not uncommon for homeowners, whether high-net-worth or not, to refinance their homes for liquidity or investment flexibility. A short one-month delay tells me that it likely may have taken some time to negotiate terms or structure the loan for tax and estate planning. But Paris and her household likely intended all along to pull out the home value in order to leverage it for another venture. </span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 30pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">From a distance, it seems Paris is a savvy businessperson, despite a few scandalous moments in the media that may still cloud her reputation for some.  And clearly, lenders agree, at least as far as her creditworthiness is concerned, in order for her to secure a $40+ million loan in as little as a month. Thus, for me and my MBA students, the real question is what investment opportunity has captured HER attention?</span></p><br><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Personally, I bought my first apartment building by tapping the equity in the first condo I bought right out of college. I'm glad I did because within a couple of years, the stock market crash of 2007 and the subsequent recession ("The Great Recession") meant it was almost a decade before the equity in my first condo rebounded. I learned right out of "b-school" that cash in hand beats hypothetical or potential equity. Cash is indeed "king" -- the piece on a chess board that, when lost, immediately ends the game.</span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">What are your thoughts? Have you or any of your clients ever used the equity in your home for other projects and investments? </span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">How did that pan out? </span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">What investment(s) do you think are ideal now in this market?</span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">If you or your clients were fortunate enough to buy a home when rates and costs were lower than they have been in 2025, is there any investment worth tapping your home's equity?</span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">But what if you or your clients are not allowed to tap the equity in your home?</span></p><br><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 18pt; text-align: center;"><span face="Arial, sans-serif" style="font-size: x-large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">IRL: Cash is King, Fair Appraisals are Queen</span></h2><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">In chess, the queen is the most flexible piece, moving any number of squares horizontally, vertically, or diagonally -- meaning as much as you need the king piece to continue to play the game, the queen piece is indispensable for securing the desired outcome (winning!).</span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Similarly, there is a queen in homeownership. Although it may seem like a trite classroom refrain, IRL, "cash </span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">IS</span><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> king," (the piece you must not lose) and for many homeowners (whose biggest investment is their home), access through fair appraisals is "queen" (your ability to move in any so desired direction).</span></p><br><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">The strategic principles of chess mirror the dynamics of homeownership. While your financial foundation is paramount, the true power lies in mobility and valuation. Over the last decade, as home prices have rebounded from "The Great Recession" and since skyrocketed in many areas, local, state and federal fair housing and lending laws have helped some homeowners who were initially denied the equity in their homes, the ability to report those instances (such as the now defunct site https://pave.hud.gov/gethelp), and in some instances be compensated for the missed opportunities.</span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">In other instances, local, state, and federal legislation was developed and <i><b>still remains</b></i> that allows for better remedies, such as Prince George's County, Maryland's </span><a href="https://youtu.be/9R2Z-JgORcs?si=eeBqtrRh1NZADm-V" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">law specifically banning unfair appraisals</span></a><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. </span></p><p dir="ltr" style="font-size: x-large; line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">But, knowing that we as humans can make mistakes and AI is known to hallucinate, the home valuations necessary to refinance or sell are not yet foolproof. Do you know what to do if you or your real estate clients think that a home valuation has gone beyond a mistake to unfairness? </span></p><span style="font-size: large;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Federal protections through the DOJ, CFPB, and HUD have been and are continuing to be rolled back in 2025, but you can still contact the federal appraisal complaint hotline (</span><a href="https://refermyappraisalcomplaint.asc.gov" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://refermyappraisalcomplaint.asc.gov</span></a><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">), your state's attorney general, and your state's real estate commission.  Additionally, you and your clients can even listen in and join various initiatives and meetings, while providing feedback, to </span><a href="https://appraisalfoundation.org/pages/what-we-do" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">The Appraisal Foundation</span></a><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, which sets standards and qualifications for the appraisal profession.</span></span></span></span></div><div><span style="font-family: inherit; font-size: large;"><br></span></div><div><span style="font-family: inherit; font-size: large;">Check out the full article in <a href="https://www.dailymail.co.uk/tvshowbiz/article-15015189/paris-hilton-beverly-hills-mark-wahlberg-mansion.html" target="_blank"><span style="color: #3d85c6;">Daily Mail</span></a>.</span></div><div><span style="font-family: inherit;"><br></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://www.dailymail.co.uk/tvshowbiz/article-15015189/paris-hilton-beverly-hills-mark-wahlberg-mansion.html" style="margin-left: 1em; margin-right: 1em;" target="_blank"><span style="font-family: inherit;"><img border="0" data-original-height="234" data-original-width="1976" height="48" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNf0vF_20bvrghBtDlXxM5jtlQl5hRFrOAHDCbHuipEglcRIyhZ4hyphenhyphen4c303nvWsQ8r0zHmjImfERP9da_xaaVNMoLYmKQX7PInkVwqIAxkQDtfG3IT0njPd8addnyhEXkuuqdyIupvzM2MpYOpvbOJUdg8-yg1tQ_cAO-fRZW8nM13MIw7Mo7c3xzYDm0/w400-h48/Screenshot%202025-09-15%20at%202.11.08%E2%80%AFPM.png" width="400"></span></a></div><span style="font-family: inherit;"><br></span><div><span style="font-family: inherit;"><br></span></div><div style="text-align: center;"><span style="font-family: inherit;"><br></span></div><span style="font-family: inherit;"></span>

10-minuteish mba, accounting, daily mail, paris hilton, real estate talk

What Paris Hilton Can Teach Us About Accounting and Real Estate

As partially featured in Daily Mail  and HousingWire .   Caption: AI-generated.  Business Theory IRL As I like to share with my MBA graduate...